© SOLVE HOBE
Boosting VS Marketing
Boosting means boost a specific post on a page so that more people can see it. With some targets can be set. For example, age – interest – location, etc.
We are all boosting. It is also true that many people are getting some good results by boosting. Many are disappointed. The biggest thing is that there is no plan in boosting – just going viral. Cold traffic doesn’t attract much without just hot customers.
This destroys many cells. And those cells are from somewhere else.
One of the problems with boosting is that proper targeting is not possible.
And without proper targeting, your product will never sell.
But why did I say that?
Let’s explain with examples.
Suppose you have a fish. Now if you take it to a person who will buy a chicken, not a fish, then your fish will never sell. Instead, you will be disappointed.
But in many cases boosting works well. However, its number is only 10%. Now think about which one you will take, Boosting or Marketing.
Now I tell you what is marketing?
Marketing is about building relationships through funnels with the right plan, creating value and selling for a long time.
I boosted with this dollar and the sale is not like that. Create a value and then up-sell from the 1st product. And getting more clients from one client to another.
Now the question may arise – Brother Funel does not eat in this country – because most of the customers do not use or check email.
We don’t have this idea that the funnel is only available without email. It is difficult to heat them with just a boost. However, if they are cooked in the funnel properly, they get very hot.
There are many more topics starting from cross ad – test – custom audience to follow up.
And emotional marketing is one of the ways to succeed in this proper marketing.
What is Emotional Marketing?
Emotional marketing is a marketing so that no matter how bad your product is, it will sell more than a good product.
Because emotional marketing always exploits human emotions. It attacks the soft spot of the human mind.
And by doing this, people become more emotional and ignore all obstacles and give maximum value to their emotions.
But yes, if your product is something that is of no use to people, then even if you do the best emotional marketing in the world, your product will not sell.
Proper marketing costs more?
No. Because even if you do boosting, it will cost the same amount of money to do proper marketing.
So why did Facebook give these two options?
Because there are many of you like me who do not know how to do this prop ad run / marketing. So boosting has been brought so that they can also promote their products.
Then why not boost?
Because if you don’t want to write A B C D before you want to write Prageraph, then it won’t happen.
Boosting is just like that.
The way the competition is growing – if we don’t go ahead with the plan now, not much will happen in the next 1-2 years. Because those who will create the data first will be the first.
So I think you should play long games with real marketing plan and not run after boosting with just that price. Maybe even if you give less instant sale, you will be first in the race of the future.